For me, I have enough stuff that smells like ths in my collection, and nobody really does this stuff better for any amount of money than Amyris Homme by Maison Francis Kurkdjian (2012), the scent that Invictus arguably copied. Therefore, if you found Y EdP just a bit too sweet or sticky, but otherwise enjoy the vibe, then you may actually want to pick this up since it's about $10 cheaper anyway. Best use is pretty much whenever, as it's literally made for work-at-home white collar folk.Īwaken fails to really be anything more than an upscale clone of sorts, but the saving grace is it sits price-wise between what it plagiarizes and something like Y Eau de Parfum by Yves Saint Laurent (2018). Performance is good and projection also is decent, and with eau de parfum concentration, I'd expect no less. The base is obviously ambroxan with touches of norlimbanol "incense", but it it handled deftly like Bleu de Chanel (2010), rather than laid thick. From there, things get a bit drier and woodier, with clary sage and nagarmotha mixed down into patchouli, cedarwood, and pine. I can tell Tumi wanted to go into a slightly higher-quality direction materials-wise from the others, as the scent opens with a more-judicious balancing of that sweet ethyl maltol grapefruit and bergamot shower gel, almost copying a bit of what Jeremy Fragrance's brand did with Fragrance One: Office for Men (2019). In execution, this ends up being more or less another take on the DNA of Gucci Guilty pour Homme (2011), Paco Rabanne Invictus (2013), and Y by Yves Saint Laurent (2017). So the idea behind Awaken, as noted by the time given in the name itself, is to be something fresh to help you revitalize. Oh for joy, right? In any case, what Tumi has presented here isn't totally awful, it just doesn't really justify its purpose much either, like the Tumi brand.
Awaken by tumi full#
The brand proposes wearing their scents morning, noon, and night, to get that full "Tumi" experience of traveling abroad without ever leaving your luxury condo. And as we started exploring what those needs were for our customers and how they were living those lives, we realized that having a scent was really important to them." In other words, the brand isn't selling enough overpriced luggage anymore so they have transitioned into a "lifestyle brand", like so many superfluous luxury entities without a true puprose other than to fleece the ignorant rich, and I guess a fragrance is a good of a place to start as any.
Awaken by Tumi (2020) Is a fragrance from the unlikely source of a luxury luggage brand, but in the brand's own words: "Now, people are spending time working from home, and their normal cadence has changed.
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